Donohue Ryan - photo copy

Ryan Donohue

Corporate Director, Program Development

National Research Corporation

Ryan Donohue is a thought leader in the realm of healthcare consumerism. His mission is to inspire and persuade hospital and health system leaders to embrace and engage the healthcare consumer. Over the past decade, Mr. Donohue has conducted extensive research on the effects of consumerism on the U.S. healthcare industry. He currently is corporate director of program development with National Research Corporation, the largest surveyor of healthcare consumers in the United States. Through his research and subsequent findings, he has authored several publications on the topics of healthcare consumerism, brand strategy and effective marketing tactics, including his most recent work “Considering the Customer: Understanding & Influencing Healthcare’s Newest Change Agent.” Mr. Donohue has worked directly with clients such as Mayo Clinic, Baylor Scott & White, Tenet, Trinity Health Middlesex Hospital and other organizations big and small to understand and influence consumer decision-making in healthcare.


Wednesday Hot Topic Session 2 – The Curious Case of Healthcare Consumers: Their Impact on Care Decisions and Costs

Presented by Ryan Donohue at 7:00 AM on Wednesday, March 6th.

At a time when engaging the healthcare consumer has never been more important and incentivized, healthcare organizations are increasingly failing to meet the rising expectations of those they serve. During this session, you will explore in-depth findings from a national research study on the factors that drive consumer perceptions and behaviors. Particular attention will be…