Corporate Director, Program Development
National Research Corporation
Ryan Donohue is a thought leader in the realm of healthcare consumerism. His mission is to inspire and persuade hospital and health system leaders to embrace and engage the healthcare consumer. Over the past decade, Mr. Donohue has conducted extensive research on the effects of consumerism on the U.S. healthcare industry. He currently is corporate director of program development with National Research Corporation, the largest surveyor of healthcare consumers in the United States. Through his research and subsequent findings, he has authored several publications on the topics of healthcare consumerism, brand strategy and effective marketing tactics, including his most recent work “Considering the Customer: Understanding & Influencing Healthcare’s Newest Change Agent.” Mr. Donohue has worked directly with clients such as Mayo Clinic, Baylor Scott & White, Tenet, Trinity Health Middlesex Hospital and other organizations big and small to understand and influence consumer decision-making in healthcare.