Headshot of Martha Whitecotton

Martha Whitecotton, RN, FACHE

Senior Vice President, Behavioral Health Services

Atrium Health

Martha Whitecotton is senior vice president of Atrium Health’s behavioral health services. In this role, she is responsible for strategic development, execution and oversight of the behavioral health service line for Atrium Health across all care settings as well as physician services. Working in a dyad leadership model with the senior medical director, the team is responsible for building and managing a clinically relevant and fiscally prudent organization to meet the current and future mental health needs of the community in the growing Atrium Health coverage area. With a specific focus on integrating behavioral health into primary care, this team is creating a forward thinking, innovative, value-based care delivery model for ambulatory care, driving screening and treatment upstream while leveraging a virtual care platform. Ms. Whitecotton has completed speaking engagements across the country relative to the success of Atrium Health in virtual care innovation.

Prior to assuming this role, Ms. Whitecotton served as president of Levine Children’s Hospital with responsibility for hospital operations, emergency services and ambulatory specialty care. She led the strategic development of key programmatic elements at the hospital, including the Congenital Heart Center, pediatric inpatient rehabilitation, and a blood and marrow transplant program. She was instrumental in leading the hospital to national rankings in cardiac care, cancer, oncology, nephrology, orthopedics and neonatology within five years of its opening. Ms. Whitecotton earned her master’s degree in family nursing and her Bachelor of Science degree in nursing from West Texas State University. She completed a nurse executive fellowship in 2005 at the Wharton School, University of Pennsylvania.

Ms. Whitecotton serves on the Policy Development Committee of the North Carolina Hospital Association and on the board of the Atrium Health Political Action Committee. She received the 2009 Women in Business Award from the Charlotte Business Journal, is a graduate of Leadership Charlotte, Class XXVII, and received the 2018 Visionary Leadership Award from the National Council for Behavioral Health. She is board certified in healthcare management as an ACHE Fellow.


Leadership Insights: The Next Phase of Behavioral Healthcare

Presented by Martha Whitecotton, RN, FACHE, Wayne Young, FACHE at 11:15 AM on Wednesday, March 30th.

The healthcare system has reached new levels of demand for behavioral healthcare services, with patients and providers experiencing significant challenges in mental health and substance misuse. As provider burnout increases and the need for evidence-based behavioral healthcare remains strong, healthcare organizations are increasingly challenged to meet the needs of their patients while also supporting their…