Headshot of Cathy Jacobson

Cathy Jacobson, FHFMA, CPA


Froedtert Health

Catherine Jacobson serves as president/CEO of Froedtert Health, a regional healthcare system based in Milwaukee. She joined Froedtert Health in 2010 as executive vice president of finance and strategy/CFO/chief strategy officer. She was promoted in 2011, becoming president, and in 2012, she assumed the CEO role. Prior to joining Froedtert Health, Ms. Jacobson spent 22 years at Rush University Medical Center in Chicago in various leadership roles. Her current board appointments include Teladoc Health, Vizient, the Greater Milwaukee Committee and Metropolitan Milwaukee Association of Commerce as well as boards representing partnerships of Froedtert Health. She is also a past chair of the board of the Wisconsin Hospital Association and currently serves as a member of the board.

Ms. Jacobson’s recognitions include being named by Modern Healthcare as one of the “100 Most Influential People in Healthcare” in 2019 and by Junior Achievement of Wisconsin, Wisconsin Business Hall of Fame, as “Distinguished Executive of the Year” in 2018. Ms. Jacobson received an honorary Doctor of Healthcare Leadership degree from the University of Wisconsin–Milwaukee in 2015. She is a member of the Healthcare Financial Management Association, serving as national chair of the board in 2009-2010. She is also a member of ACHE and the Healthcare Institute. She is a member of the Chicago Network, an organization for women executives, and Professional Dimensions in Milwaukee. Ms. Jacobson is a Certified Public Accountant. She received her Bachelor of Science degree in accounting from Bradley University, Peoria, Ill.


Digital DNA: Leading the Inside-Out Transformation of Healthcare

Presented by Cathy Jacobson, FHFMA, CPA, Eric Langshur at 2:30 PM on Wednesday, March 24th.

Ten years from now, the health systems that stand out as thriving providers of care will be the ones that have infused digital into their DNA. COVID-19 brought digital into the mainstream; now it’s time to bring digital into the business and operating model. Digital can deliver care with greater scale and flexibility than the…