Jennifer Ford, Veterans Health Administration’s director of Optimizing Health Care Value Program, achieves transformational and organizational excellence through a whole systems approach of proven measures and methodologies to ensure value. Her passion for transforming healthcare, providing quality access to care, creating positive return on investments and establishing high reliability organizations is exemplified throughout the enterprise as she navigates facilities through their journey of continuous process improvement. In her role as director, Ms. Ford is responsible for implementing OHVP’s national directive, which maximizes the benefits and effectiveness for America’s largest integrated healthcare system. OHVP optimizes VHA’s robust budget by providing innovative strategies for seamless, integrative healthcare across the enterprise. Ms. Ford’s expertise, which spans nearly two decades, enhances performance to objectively evaluate the end-to-end processes for complex VHA healthcare modernizations to facilitate adoption and determine valuation. Ms. Ford is a published author and frequent speaker at national and international conferences. She is an adjunct professor at both Georgetown University and George Washington University, is a graduate of American University, and holds a Master of Business Administration degree from George Mason University. She also has earned a Project Management Professional designation and is a National Board-Certified Health and Wellness Coach.