Holly Sullivan is vice president for system brand and marketing for Corewell Health, formerly Beaumont Health and Spectrum Health. She leads the strategy and execution of all aspects of system brand and oversees the use of brand and the connection of culture and experience to brand across all regions. Her team is responsible for developing and executing strategic marketing across all service lines and programs translating business strategy in a relevant way to consumers to drive business performance and grow brand loyalty. Ms. Sullivan has nearly 25 years of strategy, business development and marketing experience. Prior to her current role, she was senior vice president and partner for Hammes Company, a national healthcare consulting firm. In this role, she was an active participant on the company’s management board for over a decade. She led a national team responsible for the company’s business development efforts, oversaw all corporate marketing activities and managed C-suite client relationships with the largest healthcare systems in the country. She also helped to create the company’s private equity fund and served on its investment committee. Her prior experience also includes marketing and business development for a major pharmaceutical company and working internationally in a variety of finance-related roles for a large global bank. Ms. Sullivan earned her Bachelor of Arts degree in business administration, finance and accounting from the University of Michigan. She holds a Master of Arts degree in management, marketing and strategy from Northwestern University’s Kellogg School of Management. She is a current member of the American Hospital Association Society for Healthcare Strategy and Market Development and served on its board of directors from 2012 to 2021 and as president of the board in 2020. She is the current chair of the board for the Grand Rapids Civic Theatre, serving on the board since 2018.