About the Session

At a time when engaging the healthcare consumer has never been more important and incentivized, healthcare organizations are increasingly failing to meet the rising expectations of those they serve. During this session, you will explore in-depth findings from a national research study on the factors that drive consumer perceptions and behaviors. Particular attention will be placed on the organizational traits necessary to become consumer-centric. Participants will leave this interactive session with a solid framework for strategic consumer relationship building that supports a very likely healthcare future, while being mindful of cost-containment challenges. Through his research and subsequent findings, Donohue — a respected  thought leader in the field of healthcare consumerism — has authored several publications on the topics of healthcare consumerism, brand strategy and effective marketing tactics including his most recent white paper, Considering the Customer: Understanding & Influencing Healthcare’s Newest Change Agent.