Live sessions will not be available until the scheduled start time. On-demand sessions are accessible March 22–April 20.
To participate in sessions once Congress starts on March 22, please navigate to the virtual event platform to view sessions. Once you have navigated to the virtual event platform, please access the session from your “My Agenda” listing or the “Live Sessions” or “On-demand Library” under “Education & Events.” Once in the session, please check into the session to enable the full session functionality.
About the Session
This program will be structured around elements to shift from transactional to transformative philanthropy in small, rural communities. The discussion will begin with teaching how to credibly articulate a higher-order purpose that is anchored in core human values. We will share the science and data beyond the idea of a succinct, compelling “why” that connects the hospital vision with a longitudinal case statement for philanthropy campaigns. This connection between why the hospital exists and the core reasons donors want to give is the first element in moving beyond transactional philanthropy. Our CEOs and Chief Development Officer will share their perspective on how the essential shift in thinking from raising funds for operations or improvements to mobilizing a community behind a higher cause the encompasses ongoing operations at the hospital.
- Knowledge of the roles, responsibilities and rules of engagement for the CEO and Chief Development Officer in terms of “owning and advocating” transformative philanthropy.
- Application of effective structures to move from episodic, campaign-driven communications to ongoing, relationship-based models that keep donors meaningfully engaged.