About the Session

This session will help you better understand the questions you need to be asking yourself and your organizations and the action steps you need to take regarding enhanced consumer and patient engagement and experience. The faculty will use a combination of interactive exercises, case studies and lecture-style presentations to cover the topics of consumerism, behavior change, patient engagement and technology. Faculty will describe the essential and changing role of the individual as patient, member, consumer, customer and active participant in the healthcare team and highlight the role that artificial intelligence-enabled processes can play. You will also hear about categories of current and evolving consumer-engagement technologies and how to use a digital journey mapping approach to build your organization’s patient experience strategy. Faculty will describe case studies in which healthcare organizations are evolving their strategies for experience, engagement and population health management.

Learning Objectives:

  • Define the categories of health information technology being leveraged for enhanced consumer and patient engagement and experience.
  • Discover a digital journey map approach to charting a course for developing your organization’s patient experience strategy.

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