About the Session

During this session, learn how BayCare Health System built a strong online reputation management program with successful results. You will hear how the system invested the resources needed to manage the program and patient engagement. Positive reputations are not built solely on responding to customers online, but on proactively asking them to share their feedback. Customers are more likely to leave a negative review after a bad experience, but customers with positive experiences are less likely to share their five-star experience. This is where proactive strategies can significantly increase average star ratings and review volumes. You will hear about the achievements BayCare experienced by using a proactive review management system. Discover how customer feedback gleaned through the online reputational management program surfaced insights and created opportunities for operational improvements and collaboration with departments across the organization.

Learning Objectives:

  • Learn how to drive review volume, increase star ratings and improve customer service through social media management.
  • Discover how to turn digital feedback into operational insights.