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After much discussion and consideration, the ACHE Board of Governors and leadership team have decided to cancel the 2020 Congress on Healthcare Leadership due to the need for leaders and healthcare organizations to manage their responses to coronavirus (COVID-19) within their communities. Learn more at

89X – BayCare’s Online Communities: Achieving Fast, Comprehensive Solutions To Healthcare Issues

Wednesday, March 25th

About the Session

This seminar will discuss BayCare’s experience creating and developing its three online communities. The presenters will demonstrate how the communities have provided strategic direction for the organization’s initiatives, which in some cases have led to “home run” discoveries. Case studies from actual BayCare research will be reviewed as well as mechanisms for sharing the results. Governance will be discussed, and the BayCare team will show how it is possible to add and use the communities without necessarily adding headcount to an organization.

Learning Objectives:

  • Demonstrate how answers to complex problems can be generated in real time and lead to quicker and more effective decision-making in healthcare.
  • Explore how to gain a 360-degree view of your customer base using online communities.


Presented By

Edward M. Rafalski, PhD, FACHE

Senior Vice President/Chief Strategy and Marketing Officer
BayCare Health System

Brian Curtiss

Director, Marketing
BayCare Health System

Reid Yoder

Special Projects Strategist
BayCare Health System