About the Session

This session will address the strategic challenges and fundamental shifts in the healthcare landscape that have made it necessary for organizations to refocus their priorities to ensure future success. The presenters will discuss the importance of addressing consumer needs in their core offerings as well as creating and capturing value across the entire care continuum. Strategic partnerships can help accelerate progress in these areas. You will learn how to establish a process for identifying and vetting new business opportunities and partnerships. You also will hear an overview of key strategies implemented at MedStar Health and Spectrum Health that have led to greater partnerships and diversification. You will leave this session with an idea for how strategic partnerships and revenue diversification can facilitate opportunistic change required to remain competitive and connected to consumers and the skills required to bring these ideas to fruition.

Learning Objectives:

  • Identify new business opportunities that expand traditional offerings in support of revenue diversification and a greater focus on consumer needs.
  • Discover approaches and supporting tools to identify, evaluate and execute new strategic partnerships.