Skip to content

After much discussion and consideration, the ACHE Board of Governors and leadership team have decided to cancel the 2020 Congress on Healthcare Leadership due to the need for leaders and healthcare organizations to manage their responses to coronavirus (COVID-19) within their communities. Learn more at

118X – One Organization’s EasyPass Membership Program: Delivering Patient Satisfaction, Competitive Advantage and Population Health

Wednesday, March 25th

About the Session

This seminar will discuss one organization’s experience with developing a membership program. The presenters will share the organization’s initial goals when deciding to pursue a membership program; how its management team methodically tested and determined what should be included within it; and detailed results from the initial deployment of a pilot program and its resulting expansion. Additionally, the presenters will share how the insights garnered from the original initiative led to the highly successful deployment of a service line membership program. Current trends and best practices within the loyalty services industry will also be explored for their application to the healthcare industry.

Learning Objectives:

  • Examine how to access the value of a membership program in healthcare.
  • Discover what consumer research steps to take when designing and implementing a membership program in the healthcare field.


Presented By

Edward M. Rafalski, PhD, FACHE

Senior Vice President/Chief Strategy and Marketing Officer
BayCare Health System

Reid Yoder

Special Projects Strategist
BayCare Health System

Brian Curtiss

Director, Marketing
BayCare Health System