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118X – One Organization’s EasyPass Membership Program: Delivering Patient Satisfaction, Competitive Advantage and Population Health

Wednesday, March 25th
4:15pm5:45pm

About the Session

This seminar will discuss one organization’s experience with developing a membership program. The presenters will share the organization’s initial goals when deciding to pursue a membership program; how its management team methodically tested and determined what should be included within it; and detailed results from the initial deployment of a pilot program and its resulting expansion. Additionally, the presenters will share how the insights garnered from the original initiative led to the highly successful deployment of a service line membership program. Current trends and best practices within the loyalty services industry will also be explored for their application to the healthcare industry.

Learning Objectives:

  • Examine how to access the value of a membership program in healthcare.
  • Discover what consumer research steps to take when designing and implementing a membership program in the healthcare field.

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Presented By

Edward M. Rafalski, PhD, FACHE

Senior Vice President/Chief Strategy and Marketing Officer
BayCare Health System

Reid Yoder

Special Projects Strategist
BayCare Health System

Brian Curtiss

Director, Marketing
BayCare Health System