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07B – Beyond the Hospital Walls: Harnessing Outside Innovation to Make the Outpatient Strategy Succeed

Monday, March 23rd
2:15pm3:45pm

About the Session

As increasingly engaged consumers demand more personalized and convenient care, the healthcare industry must look beyond the hospital walls for the game-changing ideas, tools, and technologies that have innovated and disrupted other industries including retail, banking, and real estate. Nowhere is this more vital than the ambulatory environment—one of the few places where organizations have both the ability to plan and build from the ground up. It is an ecosystem that is a proverbial blank slate of significant opportunity and catastrophic risk. In addition to the big players like Google and IBM, plenty of smaller, dynamic companies are bringing hard-won lessons and impressive innovations from their native industries to the healthcare space. From predicative analytics for real estate modeling to design thinking for consumer engagement, these innovators are just a few of the examples of the ways organizations can move outside of the four walls of the hospital with greater success—and far less risk. During this panel discussion, a former Disney imagineer, disruptor, and consumer experience champion will discuss the wider influence and opportunity of outside industry for healthcare—and how two healthcare organizations have successfully leveraged these lessons and technologies.

Learning Objectives:

  • Empower participants to imagine themselves as disruptors who execute bold ideas that change people’s lives by tackling systemic change.
  • Understand how specific innovations from outside the healthcare industry can be harnessed to affect change within it.

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Presented By

Shawn Nason

CEO
Nason Group

Sean Keathley

CEO
Adrenaline

Lynn Murphy

Director, Planning and Construction
Northwestern Memorial Healthcare

Joan Bachleitner, JD

Chief Strategy Officer
Ascension Health