Chief Market, Payer Relations & Financial Officer
Southwestern Health Resources
Brian Felty is a highly accomplished professional with 15 years of healthcare experience in finance, leadership and business development. At Southwestern Health Resources (SWHR), Brian enables the organizations to succeed in a dynamic reimbursement environment by having oversight the managed care functions across both UT Southwestern and Texas Health Resources and the financial responsibilities of SWHR. In his role, Brian designs offerings to create more value for employers and their employees through direct-to-employer products.
Formerly serving as the system vice president for business development and finance at Baylor Scott & White, Brian played a pivotal role in overseeing various vital functions, including employer strategies, network management, customer navigation, finance and contracting teams of the Baylor Scott & White Quality Alliance (BSWQA). His hospital operations background helps him deliver on sustainable practical solutions that benefit those who need healthcare. Brian holds a master's degree in healthcare administration from Louisiana State University Shreveport, and he also earned a degree in economics from Texas A&M University.
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Leveraging Direct-to-Employer Relationships to Diversify Revenue and Transform Care Delivery (37H)
Monday, March 24, 2025
4:30pm – 5:30pm CT